Social Networking World Forum 2010

08:00 -  Registration & Networking

09:00 -  Chairman’s Introduction
Guy Clapperton, Freelance Journalist, Editor and Broadcaster

09:10    Speed Networking
 

SESSION 1 – SOCIAL MEDIA – WHERE ARE WE NOW?
Session 1 provides a great insight into the latest trends and figures of the social media industry and assess whether social media platforms are still on the increase.

09:50    An overview of the Social Networking market within the last 12 months

•    Current numbers and future predictions
•    What are the elements of social media success
•    Lessons learned
•    Are social media platforms still as popular with consumers?

10:10    Why Social Networking sites are relevant to your company

•    How to use social media platforms to market your brand
•    Successful application strategies and how to make them work for your brand
•    Mobile social networking sites – how this is relevant to your business

10:30   

11:00    MORNING BREAK & EXHIBITION

SESSION 2 –EVALUATING SOCIAL MEDIA CAMPAIGNS

1130    What are the most successful ways of measuring a social media campaign?
•    Customer engagement – how this can improve your business
•    Search Marketing
•    Retention and Profit

1150    Case study – leading brand that has launched a social media campaign

1210    Increasing Visibility through Social Media + SEO - Benefits of search

1230    Panel -Integrating social media into traditional marketing strategy
•    Engaging new customers while maintaining existing image
•    Using social media to offer valuable information
•    How to successfully target new audiences online

13:00    LUNCH & NETWORKING

SESSION 3 – BUILDING A BRAND AROUND SOCIAL MEDIA

14:30    Creating a digital identity for your brand
•    How to use existing social media sites/tools to promote your brand
•    Targeted campaigns to engage with consumers
•    Reaching new markets
•    Gearing sites to appeal to internet savvy users

14:50    Building brand loyalty via online social networking – Nikeplus.com
•    Examining the benefits of setting up your own social network
•    How connecting runners around the world has increased brand loyalty
•    Combining new tools and technologies with social networking and using this to gather detailed user information

15:10    Leveraging your employees involvement in social media – can this enhance your brand perception?
•    Employees giving insights into behind the scenes
•    Positive and negative feedback

15:30    Panel – Marketing your brand in a recession – the highs and lows
•    New approaches to social communications and engagement
•    Can viral marketing campaigns compete with more traditional methods?

16:00    AFTERNOON BREAK & EXHIBITION

SESSION 4: NICHE NETWORKS, GAMES AND APPLICATIONS

16:30    The power of Niche Social networking sites – can they compete?
•    Enhancing communications by having a common activity or hobby
•    Challenges of monetizing niche social networking sites
•     Are users likely to join these sites as well as more mainstream sites such as facebook and MySpace?

16:50    Monetizing social games & virtual currency
•    Challenges of monetizing games
•    What opportunities exist for brands within social gaming?

17:10    Panel: Using applications to reach new audiences
•    Software that you can brand and integrate into your existing domains
•    What are the applications and how can they help your business?

1745    Summary & Close

08:00    Registration & Networking

09:00    Chairman’s Introduction
Penny Power, Founder & Director, Ecademy

09:10    Opening Keynote

SESSION 1 - SOCIAL NETWORK ADVERTISING
This session will discuss how the leading social networks are assessing advertising models and the challenges facing them in increasing advertising revenue

09:40    The appeal for advertisers
•    How can advertisers integrate social networks into their marketing stratgegy?
•    How agencies can advise brands to tackle the social media landscape
•    Using social networking as a test bed for campaigns
•    Mixing ad strategies over other digital platforms

10:10    Case Study

10:30     Panel: Benchmarking advertising on social networks

•    Success stories and how advertisers have tackled social networking
•    Using blogs, polls, forums to develop products/brands
•    How best to capture peoples attention on social networks?

11:00    MORNING BREAK & NETWORKING

SESSION 2 – SOCIAL MEDIA AND PR
Social media is a very powerful marketing platform and PR departments can begin to utilise these loyal communities to achieve messaging strategies. It however comes with many issues and dangers and this session will analyse best practises for delivering PR campaigns across multiple social media platforms.

11:30    Twitter on: The rise of the Celebrity status on twitter and how PR companies are responding to this?

11:50    Using social media to monitor, control and launch PR strategies
•    How to launch a successful social media strategy
•    Sending the right message to the right community
•    Using social media debate to promote a story
•    Coping with negative and positive PR

12:10    The future of newspapers in an online world
•    What will actually define “media” in the next decade
Dirk Singer, Co-Founder, Cow

1230    Panel - To what extent are journalists influenced by, or communicated with, social media? Is it time to abandon old style PR campaigns

13:00 LUNCH & NETWORKING

SESSION 3- NEW PLATFORMS FOR SOCIAL RESPONSIBILITY & CIVIL ENGAGEMENT

14:30    Using social media to run health campaigns – World Lung Foundation

14:50    Promoting your charity through existing social networking sites

15:10    Changing the electoral landscape in the Obama age

15:30    AFTERNOON BREAK & NETWORKING

SESSION 4 – THE FUTURE OF SOCIAL NETWORKING

16:00    Friends and family being available anytime and anywhere – Is this a good thing?
•    Issues facing social networking growth
•    Twitter on TV – will this lead to live chatting on TV screens and mobile?
•    Privacy & permission considerations

16:30    Combining social networks & virtual worlds
•    Can interactions on virtual worlds be as meaningful as other social media platforms?
•    Are virtual currencies and goods becoming the norm and expected by the user?
 
16:50    Panel – What will social networking be like in ten years?
Representatives from facebook, myspace, bebo, Friendster, linkedin

17:30    Summary and Close